Shot Down, Good Day

Although my initial advert idea was ultimately shot down by the client, I actually thought today was my most productive and useful. Initially we were scrambling to get something ready to pitch without much clear direction from our middle man for our client. A quick phone call later though, everything seemed much more clear for both parties and we could just crack on. The new concept I'd been assigned to developing was way more in line with what they wanted, so it feels less like we were rooting in the dark - I have a greater sense or purpose now and I think I'll be able to write up a decent one-pager for the new and improved idea.